New product developments require thoughtful analysis. A few questions arise before developing a new product. How to develop new products, what market research it requires, how long it takes to make the product, how to protect it and how to turn it into a new brand.
A new product requires rigorous market research, figuring out holes in an existing product and building on that. Prototypes have to be made and tested. It requires immense research and development and clinical trials.
One such product is the electricity generating pavements that have been launched in London.
Shoppers walk down a path that generates electricity
called the Pavegen Walkway. The energy generated would then be used to power up street lamps, bird sounds for street walkers and bluetooth transmitters.

Colours are a means of visual communication.
People have a natural reaction to colours.
They communicate a certain trait or emotion of the brand through the colours it represents.
Blue is generally seen as a secure, calm, caring , trustworthy colour. Red is seen as a passionate, bold, energetic, love colour. Yellow is seen as a fun, playful, optimistic colour. Black is seen as sophisticated, luxury, formal and authoritative colour.

The world of advertising is far from being a smooth sailing one. It’s one thats riddled with controversies and drama. One such advertisement that received a whole lot of controversy was the One Plus 3T’s ‘Best Smartphone Campaign’ where one lucky winner would win Rs 1 crore . The campaign features a TVC based on the Kaun Banega Crorepati model, with Amitabh Bachhan and AIB’s Rohan Joshi. Amitabh is the one on the opposite seat this time being questioned. He’s asked to pick the best smartphone in India. Among the options along with the OnePlus 3T are Google Pixel, Apple I phone 7 and Samsung Galaxy S7 Edge. Amitabh, questions Rohan for a Rs 1 crore answer– Which is the best-rated smartphone in India? Rohan claims to know the answer and in turn questions Amitabh. Amitabh switches seats with Rohan and chooses to go for the audience poll. The audience poll shows a unanimous lean towards the OnePlus 3T, as the best-rated smartphone in India. Option A is locked and Joshi is announced the winner. Towards the end of the ad an announcement is made where Amitabh asks for a missed call on a number to pick a lucky winner to win Rs 1 Crore in the same format at Sony’s. This is where the controversy settles. Sony sues for using their shows model. Another blogger, Bhawani complains to the ASCI that he ad is misleading. The ad made by BBDO India was taken down two months later.

We couldn’t be happier to announce our win. 
Especially when others are doing it for us. 
Our award for Innovation in Design by Kyoorius, 2017 
gets covered by The Startup Dope.

Check it out here: 
http://startupdope.com/businesswire/2857story/?for=N&Value=HgDQHbqJyFCV1G19%2bPenzghjf%2b35%2bz2hXQQ%3d

The making of Missing’s logo, a public art campaign by Leena Kejriwal. 
A few experiments we’ve done to make the creative. 
Here’s a heart to heart on how it was done: 

 

We just got the Big Black Elephant for 
KYOORIUS CREATIVE AWARDS 2017!
It goes to the best of the best in our space.
Plus a Big Blue Elephant, 
and a baby elephant 
for Innovation in Digital Design.
It’s been a big National Win.
Against the big old guys in the
advertising business.
You may like to know what won us the 
the award for Innovation:
Fat feed Fashion.
FFF is ZERO’s own Fashion Label.
designed totally on Instagram,
borne out of our unique Instagram page @FatFeedZero.
Each picture on the Instagram feed 
links to another and tells its 
own unpredictable story.
The intrigue of how the images fall into place
interests designers, artists, creative individuals –
forming an engaged global community.
The community’s love for Fat Feed had to turn into
something tangible, which led to Fat Feed Fashion.

 Check it out here: 
http://zerobudgetagency.com/category/work/design/

 https://www.youtube.com/watch?v=57p3oRxJw0M

 

 

 

 

 

 

 

 

 

 

 

 

 

A graphic designer is a visual communicator who creates visual concepts to convey information through photos and arts.

A graphic designer creates posters, bus wraps, billboards, packaging, logos and marketing materials.
Graphic designers work at magazines, advertising and marketing agencies. They select photos, develop layouts for advertisements, brochures, magazines and many more.

Graphic designer helps to make an organization recognisable by using a variety of mediums to communicate a particular idea or identity to be used in advertising and promotions like fronts, shapes colours, images, print design, photography, animation, logos and billboards. They also collaborate with artists, multimedia animators and other creative people on many of their projects.

A graphic designer does a range of things, depending on the type of company. They should be familiar with design software; especially Photoshop, Illustrator and Indesign.

We call in the big guns when deadlines have to be met.

You might be one of those lucky few who don’t need to pitch. But for those of us that live in the real world pitches are unnerving, competitive and all absorbing.
Some helpful tips towards pitching are:
1. Reputation : If you have a reputed agency of course you’ve cut past most obstacles and are ten steps ahead of being likely to win a pitch.
2. While pitching steer clear of making just advertising the main focus.
3. Try showcasing your work at the very beginning if you’ve reached so far as scoring your first meeting with a client. It will help with your image. It will make clients more comfortable and willing to give their time to you.
4. Focus on highlighting the people in your agency: Sell their     creativity imagination, intelligence and insight.