Your brand is meant for people
Who like you;
Who hate you;
Write about you;
Slander you;
Get affected by you;
Don’t get affected by you;
Gossip about you;
Trust you;
Propagate for you.
Be nice. Build your brand.
Does saying that to anyone help you?
Will it help your brand to add
‘We are number one according to…’
Don’t people see through this?
Big question –
Why do brands still do that?
Sometimes we make posters
just because we make posters.
This one is part of a series
we call Honest.
Just for fun!
How does your Brand greet people?
Do you sound like a
‘Hello, how are you?’
or
‘Whats up?’
or
‘I don’t like you much, don’t bother saying hello’
What tone do you speak in?
Is it approachable, uppity,
quirky, like-able, annoying, nagging,
fun?
How do you sound through
your ads, posts, films, press reviews?
When you design with
sharp strategy,
perfect logical thinking,
pre-tried methods,
you get a workable piece of design.
Maybe even a good piece.
But what is the magic ingredient in making it stick?
How do you make a piece of
design that change things. Change anything at all.
Maybe trust your instincts.
Ignore some of the logic.
Your Brand can
go everywhere,
touch everything,
speak to everyone.
Or you could choose
who you want to speak to,
how, why and when.
That may be efficient.
How many stops are there
in your Brand Thinking?
How many new starts?
How many times to do you refresh your thinking?
We are looking for film makers,
animators and 3D artists.
Who like simple ideas, experiments,
and working on something fresh everyday.
Anyone who’s curious of our little office space,
Would like to meet a few designers,
Work with us for a day, or a month, or long,
Get us to help you with creatives,
Or maybe just have a chat.
Drop by for coffee!
Make your brand more human.
Solve your design problems.
Solve your communication problems.
Help you reach people.
Help you reach more people.
Invent new media for you, if necessary.
Invent new media for you, even if not necessary.
Think. Think again.
Throw out. Start again.
Build your product with you.
Criticise.
Create.
Change.
Change again.
Work very fast.
Slow down, to think.
Expedite everything.