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Zero Budget Agency

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How colours affect brand recognition

Colours are a means of visual communication.
People have a natural reaction to colours.
They communicate a certain trait or emotion of the brand through the colours it represents.
Blue is generally seen as a secure, calm, caring , trustworthy colour. Red is seen as a passionate, bold, energetic, love colour. Yellow is seen as a fun, playful, optimistic colour. Black is seen as sophisticated, luxury, formal and authoritative colour.

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