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Zero Budget Agency

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Branding, Work

Brandname, identity & marketing strategy for a retail analytics app

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We’re lucky to work with a few game-changing clients who have built disruptive products.
StockWise, a product we’ve named, help build its brand and market, is pretty genius.
It’s a SAAS product, an app that helps retailers buy right stocks at the right time.
What that means is, it saves a lot of money from being stuck in dead stock and helps make higher profits, quicker.
This app saves retail chains crores of rupees.
It’s phenomenally easy to use. In fact, you don’t need to be literate to use the app.
Also very affordable. Any small or medium retail store in India could afford it!
That means more successful small and medium retailers in the future!

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Branding, Work

Brandname & identity for a bookstore chain

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Three Calcutta bookstores took a brazen step. They left their franchisee-ship with the famous Crossword chain electing to build their own new brand. The stores would continue to operate at the same premises, but with a new brand name.

The ambitious owners are set to offer the best bookstore experience in the country: a pilgrimage for book-lovers. A real-world space where people would love to socialise. Somewhat of a tomorrow’s bookstore, but on ground.

First things first: we designed the brandname STORY. A bookstore is made up of stories. People connect with stories. Always have, always will. Its DNA is ageproof, adaptable and upgradeable.

We created an organic brandname and brandmark as our brand’s upfront story-telling tool. A social brand experience that provokes imagining and thinking. And, with a name like STORY, the design wrote itself.

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Branding, Work

New-age medical supply solution

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Simplibuy sources and sells a vast inventory of medical diagnostic equipment, accessories and supplies at their one-stop online store. They offer maximum convenience at best prices.

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Branding, Work

A public campaign against women trafficking

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A nationwide public movement and awareness against women trafficking. 
Over a million girl children are unaccounted for in the Indian population because they trafficked.
They are missing! 

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Advertising, Branding, Design, Work

Chowringhee

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Chowringhee: A road, a route, an area, a place or just people? Lavish showrooms, shops, hotels, restaurants, bookstalls, markets, a cinema, theatres, palanquins, trams, a tank, a stadium, clubs, cathedral and churches, a cemetery, the underground metro rail station, flyover, the evergreen Maidan, ships on the river Hooghly … they conjure up an image that tells a thousand tales. Of Chowringhee. That was and is.

SPECIFICATIONS:
Hardbound
Closed size: 36 X 25.7 Centimetre
80 Pages
54 Images in colour
All images and advertisements shown in the book are originals and have been created for this book only.

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Branding, Work

Website visual Interface for a software company

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RYARC is quirky software company that has created digital and audio content management systems.  In other words, the stuff footballs stadiums use to manage their screens or Starbucks uses to manage music in their various cafés.

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Advertising, Branding, Design, Work

Intentional Truth

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This book demonstrates the sheerest true excellence in its treatment of one of the most outstandingly important topics of our time. You will find every moment fascinating to a degree you have never encountered in the world of fine literature. This much applauded book has earned for its author a rightful place

as one of the top writers on the contemporary scene.

The paragraph above is as pure as nonsense; it is puffery and precisely the advertising problem this book looks into. Which is, the pretentious opinions of advertisers and salesmen, exaggerating their wares, magnifying value, quality and attractiveness to the limits of plausibility, and beyond. More accurately, it looks to find ways to reverse overstated advertising promises.

It would be imprecise to say that this book is anti-advertising. Instead, what it does is explores brazenly-honest advertising as a way to build brands.

SPECIFICATIONS:
Hardbound
Closed size: 36 X 25.7 Centimetre
80 Pages
54 Images in colour
All images and advertisements shown in the book are originals and have been created for this book only.

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Branding, Work

Brandname and Identity for an energy drink

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RUCKUS is a new brand of an energy drink. It bottles itself in a wacky can that has a eccentrically designed name on it. Made for a tribe of people who live between being wise hippies and and unwise  professionals. And other offbeat ones like them.

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