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Zero Budget Agency

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Advertising, Branding, Design, Work

Chowringhee

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Chowringhee: A road, a route, an area, a place or just people? Lavish showrooms, shops, hotels, restaurants, bookstalls, markets, a cinema, theatres, palanquins, trams, a tank, a stadium, clubs, cathedral and churches, a cemetery, the underground metro rail station, flyover, the evergreen Maidan, ships on the river Hooghly … they conjure up an image that tells a thousand tales. Of Chowringhee. That was and is.

SPECIFICATIONS:
Hardbound
Closed size: 36 X 25.7 Centimetre
80 Pages
54 Images in colour
All images and advertisements shown in the book are originals and have been created for this book only.

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Advertising, Branding, Design, Work

Intentional Truth

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This book demonstrates the sheerest true excellence in its treatment of one of the most outstandingly important topics of our time. You will find every moment fascinating to a degree you have never encountered in the world of fine literature. This much applauded book has earned for its author a rightful place

as one of the top writers on the contemporary scene.

The paragraph above is as pure as nonsense; it is puffery and precisely the advertising problem this book looks into. Which is, the pretentious opinions of advertisers and salesmen, exaggerating their wares, magnifying value, quality and attractiveness to the limits of plausibility, and beyond. More accurately, it looks to find ways to reverse overstated advertising promises.

It would be imprecise to say that this book is anti-advertising. Instead, what it does is explores brazenly-honest advertising as a way to build brands.

SPECIFICATIONS:
Hardbound
Closed size: 36 X 25.7 Centimetre
80 Pages
54 Images in colour
All images and advertisements shown in the book are originals and have been created for this book only.

READ MORE
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