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Zero Budget Agency

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Design, Work

C.A.L

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Calcutta Architectural Legacy.
An organisation that seeks to maintain and restore Calcutta’s old architectural buildings.
An initiative by Amit Chaudhury.

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Design, Work

Fat Feed Fashion, Instagram to Instafashion

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Born from ZERO’s Instagram page @FatFeedZero,
we present Fat Feed Fashion.
A one-of-its-kind contemporary fashion
label combining art and technology.
A fashion label designed using Instagram,
borne out of an unique Instagram page @FatFeedZero.
Each picture links to another and tells its 
own unpredictable story.
The intrigue of how the images fall into place
interests designers, artists, creative individuals –
forming an engaged global community.
The community’s love for Fat Feed had to turn into
something tangible, which led to Fat Feed Fashion.

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Design, Work

Few films by ZERO

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 ZERO is film-agnostic.
We work on a broad variety of films:

motions graphics, ad films, new media content, animation.
We’re allied with various talents and resources:
animators, sound designers, actors, models, 
film production houses.
 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Design, Work

Building Instagram’s fattest feed

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@FatFeedZero is growing to become Instagram’s fattest feed.
Every picture connects with the next to form one large growing image.
The feed is surreal, intriguing and addictive.
It is followed by some of the best creative minds in the world.
Followers often come back to the feed to find out what’s next.
 
Fat Feed has become a very useful resource for ZERO,
to connect with great creative talents across the world.
 
This feed has been written about by many blogs and media houses 
both in India and abroad such as DesignMilk, BoredPanda, 
Filter Copy amongst others.
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Advertising, Branding, Design, Work

Chowringhee

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Chowringhee: A road, a route, an area, a place or just people? Lavish showrooms, shops, hotels, restaurants, bookstalls, markets, a cinema, theatres, palanquins, trams, a tank, a stadium, clubs, cathedral and churches, a cemetery, the underground metro rail station, flyover, the evergreen Maidan, ships on the river Hooghly … they conjure up an image that tells a thousand tales. Of Chowringhee. That was and is.

SPECIFICATIONS:
Hardbound
Closed size: 36 X 25.7 Centimetre
80 Pages
54 Images in colour
All images and advertisements shown in the book are originals and have been created for this book only.

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Advertising, Branding, Design, Work

Intentional Truth

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This book demonstrates the sheerest true excellence in its treatment of one of the most outstandingly important topics of our time. You will find every moment fascinating to a degree you have never encountered in the world of fine literature. This much applauded book has earned for its author a rightful place

as one of the top writers on the contemporary scene.

The paragraph above is as pure as nonsense; it is puffery and precisely the advertising problem this book looks into. Which is, the pretentious opinions of advertisers and salesmen, exaggerating their wares, magnifying value, quality and attractiveness to the limits of plausibility, and beyond. More accurately, it looks to find ways to reverse overstated advertising promises.

It would be imprecise to say that this book is anti-advertising. Instead, what it does is explores brazenly-honest advertising as a way to build brands.

SPECIFICATIONS:
Hardbound
Closed size: 36 X 25.7 Centimetre
80 Pages
54 Images in colour
All images and advertisements shown in the book are originals and have been created for this book only.

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Design, Work

Few films by ZERO

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ZERO is film-agnostic. We work on a broad variety of films: motions graphics, ad films, new media content, animation. We’re allied with various talents and resources: animators, sound designers, actors, models, film production houses.

 

 

 

 

 

 

 

 

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