What makes an idea an innovation?
Most advertising agencies have tried at some point to be innovative.For an idea to be innovative, risks have to taken. It is natural for people to shy away from doing anything stupid or appear stupid, This hinders innovation. But once freed from this fear, some good ideas and innovations appear. Those who have enough guts […]
A Review on the Oppo Mobile N1 advertisement.
Being a communications agency we tend to be critical. Specially of TVC’s. The Oppo Mobile N1 advertisement, featuring Hrithik Roshan and Sonam Kapoor, done by Karishma Lintas India, in my eyes was a disaster of an advertisement. Though it might have got a lot of views on YouTube. The characters portrayed might have been friends […]