Guidelines for a good Brand Name
While choosing a good brand name there are a couple of things creative agencies should keep in mind. The names we choose should have the following characteristics:1. They should be concise and easy to remember. Long names generally have the tendency to be abbreviated into non communicating initials.2. It should be easy to spell and […]
What makes an idea an innovation?
Most advertising agencies have tried at some point to be innovative.For an idea to be innovative, risks have to taken. It is natural for people to shy away from doing anything stupid or appear stupid, This hinders innovation. But once freed from this fear, some good ideas and innovations appear. Those who have enough guts […]