Why storytelling is an effective marketing tool.
Brands have been using storytelling for a long time. Here is why brands use storytelling as part of their marketing strategy:1. It gives the brand more personality. Making it more real. More relatable to the customer. Once a customer bonds with the brand it would be difficult for him/her to change.2. It connects with the […]
Cliché ideas and simple ideas. The difference.
Sometimes cliché ideas and simple ideas are mistaken to be the same. In fact they couldn’t be more different. Cliché ideas are those that are over used a million times. Those that are repeated time and again. Simple ideas need not be cliched. They can be good simple ideas as well. But cliché ideas are […]