Being socially and creatively responsible. Is it important?
Being socially responsible is obviously a good thing. But how do creative agencies work with them? How do you know which cause to support, which social campaign to undertake, which NGO to work with?Become part of the organisation you choose to work with. Feel for the cause they work with. Maybe then creatively too your […]
Should you position your brand? And how.
Very simply what a consumer thinks about the brand. The kind of feeling they have towards the brand and why they would pick one brand over the other, is brand positioning. It’s how the brand feels in the consumers mind.Naturally then to be a well established brand it is important to position your brand and […]