How culture affects marketing communication
How a group of people behave, their views, opinions, and perceptions based on language, ethnicity and race is culture. Culture affects virtually all human behaviour. Marketing communications are heavily dependent on a particular groups culture. Culture affects not just what is communicated but how it is communicated as well. Depending on how industrialized and advanced […]
It’s refreshing to see women at the forefront in the new Fevikwik TVC’s.
Fevikwik’s recent campaigns “Khushiyon Ki Chand Pal”, have women featured as the main protagonists. This seems to be a refreshing change. Fevikwik ads long known to have been riddled with humor continue to be so but have managed to also highlight women’s issues this time. The first ad shows a mother being able to fix […]