All posts by Rashi Ray

Priya Cinemas Relaunch

The iconic Priya cinema is back, better than ever.

Priya. Your favourite, then and now was the tagline.
The strategy revolved around reintroducing Priya and highlighting the new improved experience but keeping the nostalgia intact.

Petrol Price Hike

ZERO’s response to the hike in petrol prices in 2018.

The concept behind this was that due to the rise in the price of petrol we’d soon be in a situation where animals would need to drag our vehicles.

No Shave Movember

Movember is an annual event where people grow moustaches during the month of November to raise awareness of men’s health issues. 

The concept behind this video was that even Superheroes need support.